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Top Ten Great Director

part 1

I) Morning Coffee - Begin your day by looking at your day planner and taking a few minutes for yourself to plan your day. You're not planning every moment of the day, and things may certainly come up that cause you to deviate from your plan, but having a rough plan for your day reduces stress, declutters your mind and enables you to act - rather than react - as various situations arise throughout the day. Bonus: All of these factors added together will help guard you from career burnout.
Begin by asking yourself these four questions and starring or numbering them in your planner:
1) What must be done? This is the thing that you will regret not getting done at the end of the day. It might even be the thing that prevents you from going home unless you do get it done such as CCS billing or payroll.
2) What needs to be done?  This is the thing that will bug you and keep coming to mind as you try to enjoy your family throughout the evening such as speaking with Ms. Hannah about using redirection and singing songs as her main tools for classroom management instead of...well, instead.
3) What do I want to get done? These are the things that make you sigh and think, "Someday soon..." such as having Beth and Stacey organize the art supply closet if numbers are low, or clean out and re-organize your file cabinet.
4) What will I do to add a little joy to my day? Perhaps you'll visit the 4's for some great conversations; the 3's for some hugs, silly time and belly laughs, or the twos for a sing along! Maybe you like to garden, but you know you don't have time to work in the flowerbeds. You could, however, make a living arrangement in a large flowerpot for the front entry.
No, you will never get everything done, but accomplishing four things is very doable and rewarding. On top of that, having a plan helps you to prioritize and delegate - both vital to sanity and success!

II) Advertising - Your most effective advertising is done every single day. Most of your advertising for new enrollees comes from referrals by 1) Your Staff - Are they happy with their jobs? Are they professionals who recognize their part in keeping the center filled to capacity? 2) Customers - Are current customers happy with the program and seeing "proof of learning and nurturing" on a daily basis? Did previous customers leave with "a good taste in their mouths?" You know, the clients whose children have outgrown your program and graduated to elementary school but will continue to recommend your Center to friends and family with young children.   3) Drive By's - These are the people who are aware of your school because they drive by often, but do not need your services...yet. What pops out and will stick in their minds about your facility when they do need child care, either because they are having a baby or changing Centers? Maintain your building exterior and lawn! Playgrounds should look inviting, not worn out and junky. Simple things like "parking" tricycles, putting away sand toys and pool toys, and raking or refreshing ground cover make a big difference in how your Center is perceived. First impressions are important! If you rent an inflatable water slide can you place it where it is visible to people who are driving by while still in a safe location for the children? And too many Centers have junk piles behind the school or around the dumpster! Get rid of that junk! 4) Vendors - What do your vendors (food, paper products, dance & karate instructors, etc.) see and hear when they are in your Center? How are they treated? They need to be greeted by staff members who are very happy to see them. If they complain to a teacher or caregiver about a particular child's behavior, they need to be encouraged instead of commiserated with. They need to hear and see only happy positive interactions between staff members, staff and children, etc. A little pat on the back from you wouldn't hurt either. Ask yourself, based on these things, would they recommend your Center to their friends and families?

III) Training - Take training seriously. You need it. Your staff needs it. Do not do business with quick, easy training hucksters! Cheap, ineffective training will cost you more in the long run in the form of accidents and incidents, under-educated staff and unhappy customers. Provide quality training for your staff and hold them accountable to put into practice what they learn. Provide a form or worksheet to be completed while they attend training that asks for a number of concrete and measurable new ideas that they will implement in their classrooms right away as well as one idea to share with a teacher of a different age group.

IV) Scripts - I have taken a lot of tours in a lot of Centers. Some tours lasted three minutes and some lasted 30 minutes. Regardless of the length of the tour, I was usually amazed at the lack of pertinent information they provided! The information provided during a tour of your Center should be based on 1) the questions most people usually ask; and 2) the information you want to be sure they know so they'll be sure to choose your Center after touring three or four. In my own Center, I wrote phone scripts and tour scripts after my assistant director spent 45 minutes giving a tour during the busiest time of the day (pick up time) and when they returned to the office I shook the mom's hand and asked, "So, when will your little one be able to start with us?" The mother said, "Well, I have a few questions," and proceeded to ask me the most basic questions about our Center! After she left I blurted out, "WHAT IN THE WORLD DID THE TWO OF YOU TALK ABOUT FOR 45 MINUTES IF SHE HAD TO ASK ME ABOUT OUR HOURS, CURRICULUM AND HOW LONG THE TEACHERS HAVE BEEN HERE!" Your goal while writing a phone script is to "conversationally" intrigue them and get them excited about coming in for a tour. Your goal when writing a tour script should be to "conversationally" cover all info in approximately fifteen minutes so the parent has very few questions at the end of the tour AND is ready to enroll. Begin in the office and tell them about hours, drop-off procedures, food menu and the activity calendar; proceed to the classroom and tell them about the teacher(s), curriculum and schedules; go to the playground and tell them an anecdote about the fun that happens there as well as safety precautions such as name/face checks, and what the children do on cold or hot days; next,  stop by the kitchen and the classroom for the next older age group that their child would be in a year from now and peek inside; then return to the office and discuss pick-up procedures and ask if they have any other questions. Most likely their response will be, "Wow. No, I think you have answered everything!" Great! Time for enrollment paperwork!

"Much of the stress that people feel doesn't come from having too much to do. It comes from not finishing what they started."  -David Allen

V) Policy Book - Ideally your Staff Policy Book should incorporate the basics of the Minimum Standards into your own specific expectations for staff conduct and job performance in your facility. It then becomes a "living document" that you refer to time and time again when counseling staff. It should also serve as a useful tool for staff to refer to for real answers on specific procedures such as completing In/Out Logs (including what to do with them when completed), Transitions, Potty Training, Diapering Procedures, Parent Communication, performing Name/Face Checks, etc. In our Center, a new hire, Ms. Amy, took the time to let me know how grateful she was to have a step-by-step guide to help her get 24 children undressed and re-dressed on her first ever Swim Day. And I was glad she did not "call in sick" as she later confessed was her original plan!    

Be sure to see next month's newsletter for part 2 of this article!  



2014 Summer Training Conferences

Friday Management Session Director's Boot Camp #23

$99.00 per person  8:30am-1:30pm (5 clock hours)

"The ABC'S of a Successful School Year Launch"

Learn all the best ways to prepare your school and team for a successful back to school. This includes marketing your programs, staffing for your classes as well as parent involvement, hiring, and building set up. As a management team, the more prepared you are for the stumbling blocks common to preparing your Center for "back to school," the better your school will be!
A look at the new Minimum Standards will also help with this transition process. Worksheets will be given for use at your school.

Saturday Staff Session-/$29.00 per person
(Group Discount: 10 or more staff-$25.00 per person)

9:00am-1:00pm (5 Clock hrs. Each attendee will receive
a 1 hr. take-away training module)

*KEYNOTE* "Navigating Difficult Parents"

In this energetic training,
attendees will learn Effective Classroom Management.  
This includes what it means to have a
Developmentally Appropriate Classroom,
Managing Difficult Behaviors in Children,
Enhancing the Classroom Environment,
Partnering with Parents, & MUCH MORE!

(Note:Our "Summer Series" does not offer a Director's Round Table, only Fall & Winter Sessions.)


Fri. Aug. 1st& Sat. Aug. 2nd

Hilton Garden Inn- 2409 Texmati Drive


Fri. Aug. 8th & Sat. Aug. 9th

Holiday Inn- 318 W. Cesar Chavez Blvd.


Fri. Aug 15th & Sat Aug 16th

Radisson Fossil Creek-2540 Meacham Blvd.


Fri. Aug.22nd & Sat. Aug. 23rd

Wyndham Garden-3401 South IH-35



Visit www.thechildcareconsultinggroup.com to download the registration form under the CONFERENCE tab, or call 972-979-0282 for more information on these exciting training sessions and our NEW 2014 FALL TRAINING CALENDAR


Top Educational Childcare Center Franchise -

Collin County/DFW Area $1,650,000   

FF&E: $175,000 Real Estate: $1,550,000

This well-established childcare center, located in a highly desirable suburb of Dallas, is only available due to the current owner relocating. The facility is situated on an oversized lot to provide spacious classrooms,playgrounds and the potential for future site expansion. The classrooms and playground are equipped with age appropriate equipment and in good repair. The sale price is predicated on the current financial performance and will allow a new owner to get into this successful franchise brand for a much smaller investment and less risk than a new one; with the added benefit of growth potential. If the thought of franchisee support, avoiding all of the risk with site selection, building and start-up interest you, this is the deal you have been waiting for! Don t miss this opportunity to become a part of one of the most rewarding childcare franchise opportunities in the US.


See you next month with more new and exciting ideas and information!


 Staff News Header


Click here to download this month's Staff Handout

"Preparing for the New School Year"



The Shark Song

Oh there's a shark

doot doot

doot dah doo

A baby shark

(make an opening & closing mouth with pointer finger and thumb)

Swims in the ocean

(make swimming motions with arms)

doot doot

doot dah doo

He eats fish

chomp chomp

chomp (pause) chomp

He's got a fin

doot doot

doot dah doo

(hold hand perpendicular to top of head)

A dorsal fin

doot doot

doot dah doo

And that's the end

(clap hands wide)

doot doot

doot dah doo

Is that the end? NO!

Oh there's a shark

doot doot

doot dah doo

A mama shark

(make a an opening and closing mouth by placing one hand on top of the other)

...Daddy shark...
(his mouth is made with your arms)
...a Grandma shark...
(her mouth is made with both hands on top of each other but fingers turned under to who knuckles because she has no teeth! You sing this verse with your lips pulled over your teeth so you look toothless, too.)
What other kinds of sharks can you and your kiddos think of?

Click here to see & hear The Ooey Gooey Lady's version of this song.

Our Favorite Pins from Pinterest This Month:

*Teach children to have a positive outlook on life. As you review the alphabet with the children during Circle Times or waiting times, ask them to think of things they are grateful for that match each letter. For older children, they can also add why they are grateful. "A is for ants, because insects are cool!" "B is for basketball because we like to play with daddy!" "C is for crayons because we are great artists!"

*Birthday Math & More - Laminate cards with a picture of an empty (no candles) birthday cake and a different number on each. Show the children how to roll play dough into a "snake" and use safety scissors to snip it into the correct number of candles. They can also roll a snake and form it to fit the outline of the number.

*Laminate four drawings of empty mason jars. Add a container of plastic insects and a dice and you have the makings for a fun math game called "Goin' Buggy!" Replace the numbers five and six with a real picture of a mockingbird (because it is the Texas state bird and it eats insects) and a bat (because bats also eat insects.) When a child rolls a number, he places that many insects on his jar. If he rolls a bat or a mockingbird, he puts one back. When all insects are gnu form the center container, everyone counts their insects!

*Frozen Painting - Use neon food coloring to make ice in plastic ice trays. Insert a craft stick into each on if you do not want the kids' hands to be too colorful! Then let them use these colorful frozen cubes to paint a picture! Variation: Repeat the activity another day using frozen tempera paint!

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Parent News logo 

Remind parents of kindergarten and first grade children to make sure their children's immunizations are up to date for the upcoming school year.

Ask parents to teach their children the actual name of their elementary school as well as the name of your child care center if they will attend after school. This is important information and will empower children not to feel lost and afraid if they are asked during the first few days of the new school year.



  • On-site Training for Staff and Management
  • Consultation
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For information visit www.thechildcareconsultinggroup.com or call 972-979-0282

Previous Newsletters
June 2013 Newsletter July 2013 Newsletter
August 2013 Newsletter September 2013 Newsletter
October 2013 Newsletter November 2013 Newsletter
December 2013 Newsletter January 2014 Newsletter
February 2014 Newsletter March 2014 Newsletter
May 2014 Newsletter June 2014 Newsletter

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